Our Ancestors Left Clues
- Jessica McConico
- 52 minutes ago
- 4 min read

As we observe Juneteenth, discussions about financial literacy, generational wealth, and economic empowerment are increasingly prominent, with many individuals seeking solutions to long-standing issues. While some think that new technologies, policies, or opportunities hold the key, I frequently find myself reflecting on the past to progress.
Our ancestors left clues.
Too often, we focus on what was taken from us without fully examining what was built despite the obstacles. While Black Americans faced segregation, discrimination, exclusion from financial institutions, and barriers to economic advancement, there were individuals who refused to accept those limitations as permanent. Instead, they created solutions.
One of those individuals was Arthur George Gaston.
Born in 1892 in Demopolis, Alabama, A.G. Gaston was the grandson of formerly enslaved people. He entered a world where opportunities for African Americans were severely limited. Segregation laws restricted where Black people could live, work, learn, travel, and conduct business. Access to capital was scarce, and many financial institutions openly discriminated against Black families. Yet despite these realities, Gaston developed a different perspective. Rather than focusing solely on the barriers, he focused on the needs.
After serving in World War I and returning home to Birmingham, Gaston began observing the challenges facing his community. He noticed that Black workers struggled to access financial services. Families had difficulty obtaining insurance. Entrepreneurs struggled to secure loans. Travelers were denied accommodations. Professional opportunities were limited due to inadequate training and education.
Where many people saw problems, Gaston saw opportunities to serve. In 1923, Gaston founded the Booker T. Washington Burial Society with only $500. At a time when many Black families were denied access to basic financial services, Gaston recognized an opportunity to fill a critical need. The company provided affordable burial insurance to African Americans who were often excluded from coverage elsewhere. The business prospered because it addressed a problem that many people faced.

This would become a recurring theme throughout Gaston's life. Rather than accepting the limitations imposed upon Black communities, he created solutions. When African Americans struggled to secure loans, Gaston established Citizens Federal Savings and Loan. When Black professionals needed access to education and business training, he founded Booker T. Washington Business College. When Black travelers were denied accommodations because of segregation, he opened the A.G. Gaston Motel. When Black voices were excluded from mainstream media, he invested in radio stations that served the community.
Much like the pioneers of Greenwood, Oklahoma, Gaston understood that economic empowerment required ownership, institution building, and a commitment to meeting the needs of the people.
Gaston's impact extended far beyond business ownership. During the Civil Rights Movement, the A.G. Gaston Motel became a gathering place for leaders organizing against segregation in Birmingham. The motel served as the headquarters for Dr. Martin Luther King Jr. and the Southern Christian Leadership Conference during the Birmingham Campaign. Although Gaston and Dr. King did not always agree on strategy, Gaston understood the importance of supporting efforts aimed at advancing the Black community.
When Dr. King was imprisoned, Gaston assisted in securing his release. When activists required resources, Gaston quietly provided support. While some fought on the front lines of the movement, Gaston contributed through the institutions and economic resources he had spent decades building.

His actions demonstrate an often-overlooked reality. Social movements do not survive on passion alone. They require businesses, financial resources, community institutions, and individuals willing to invest in something greater than themselves. Much like the thriving Black communities that emerged throughout the Jim Crow era, progress was made possible because people were willing to build the infrastructure necessary to support it.
In his autobiography, Green Power, Gaston shared several principles that guided his approach to business and wealth building. He encouraged individuals to save a portion of their income, spend less than they earn, build relationships with financial institutions, continue their education, invest in themselves, and identify unmet needs within their communities. These principles became the foundation upon which he built one of the most successful Black-owned business enterprises in America.
Although these concepts appear straightforward, their implementation can be challenging. We currently live in a society that often promotes consumption over ownership and instant gratification over long-term planning. Many people are conditioned to spend before they save and consume before they invest. As a result, building wealth becomes increasingly difficult.
Gaston understood that economic empowerment required discipline and intentionality. Much like many of the Black entrepreneurs who prospered during the Jim Crow era, he recognized that financial independence was not achieved through chance. It was achieved through consistent habits, strategic decision-making, and a willingness to delay short-term satisfaction in pursuit of long-term goals.

Today, many of the barriers that existed during A.G. Gaston's lifetime still exist in different forms. While segregation may no longer be ordered by law, many Black communities continue to face limited access to capital, underfunded schools, economic disinvestment, and financial systems that often fail to serve their interests. Much like Gaston observed over a century ago, there are still needs waiting to be addressed and problems waiting to be solved.
A.G. Gaston understood that economic empowerment was not simply about making money. It was about creating institutions that could support families, businesses, and future generations. He recognized that ownership, discipline, and community investment were necessary components of long-term prosperity. His example reminds us that financial freedom is not built through shortcuts, but through consistency, strategy, and a commitment to solving problems.
As conversations about rebuilding Black wealth continue, I pose these few questions. Are we willing to sacrifice consumption for ownership? Can we identify the needs within our communities and build solutions around them? Are we teaching our children the principles of saving, investing, and entrepreneurship? Most importantly, are we willing to learn from the examples left behind by pioneers like O.W. Gurley and A.G. Gaston?
The Black Money Matters Act Like It brand believes that financial literacy, economic ownership, and intentional community building remain essential to creating lasting change. The blueprint exists. The question is whether we are willing to duplicate it.



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